Simba Toys plans joint ventures with Indian manufacturers

Simba Toys India, subsidiary of Germany based Simba Dickie group plans to joint venture with India manufacturers for the plush toys and board games.

Simba Toys is planning to tie-up with local companies instead of setting manufacturing facility. To bring down the prices for the price sensitive market which includes India, Simba Toys anticipate India as the sourcing hub for emerging countries such as Brazil, Russia, Poland and the Middle-East.

Shree Narayan Sabharwal, Business Head, Simba Toys India said  “Today, all our toys are being imported and the fluctuating dollar is not exactly helping us. But we have managed to subsidise prices for some of our brands in India by almost 30 per cent, by saving on marketing costs. The organised toy market in India is still small and fragmented, but it is growing between 18 and 20 per cent,” said Sabharwal.

“We have to cater to emerging markets such as India, Russia and the Middle-East where there is potential, but these are price-sensitive nations unlike the European countries. India would now be serving as the sourcing hub for certain categories such as Plush, Plastic toys and Board Games” he added.

Simba Toys entered retail through its own stores in 2012 in cities such as Mumbai, Bangalore and Delhi and is also launching stores in cities such as Indore and Udaipur.
Apart from launching retail stores, Simba Toys is also planning various campaigns with Viacom 18-owned Nickelodeon channel for its products.