Sindoor Khela, Carvaan among Asiaâ€™s best campaigns: WARC Rankings 2019

WARC has today released the results of Asia’s ‘Best of the Best’, a report showcasing the region’s top campaigns and best all-round performing Asian agencies and brands across creativity, effectiveness and media excellence based on the results of this year’s WARC Rankings.

WARC Rankings, successor to the Gunn Report and WARC 100, tracks the results of the most prestigious and rigorous creative, effectiveness and media award shows in the world, as determined by the industry, to provide a global and independent benchmarkof marketingsuccess.

To compile Asia’s Best of the Best 2019, WARC has combined Asia’s results from each of this year’s WARC Rankings –- Creative 100, Effective 100, Media100 –- compiled from performances in award shows during 2018.

Whilst Mindshare Shanghai takes the top spot for the best agency in Asia across the WARC Rankings, there are six Indian agencies in the top ten.

The majority of the Indian campaigns from the Asian rankings deal with societal issues such as hygiene, disabilities and illness, and gender discrimination. One standout campaign from India is Carvaan’s ‘Let’s Make Viral Products Instead!’, which ranks #1 in the Asian rankings as well as in the overall Effective 100 rankings.

KFC has been ranked the best brand overall with campaigns featuring in two of the three Asia rankings. This boosts its owner Yum! Brands into second place in the top Advertisers table through the performance of a range of brands including Lifebuoy and Marmite.

Amy Rodgers, Managing Editor, Research & Rankings, WARC, said, “We’ve deep-dived into the rankings putting a spotlight on the campaigns, and the companies behind them, that champion Asia’s ad industry across creativity, effectiveness and media innovation. These successes will provide inspiration that will lead to future triumphs in such a culturally rich and diverse region.”

Asia’s best of the best campaigns and companies 2019 are:

Asia’s top five campaigns for creativity

Rank	Campaign title	Brand	Primary Agency
1	No Conditions Apply – Sindoor Khela	The Times of India	FCB Ulka Mumbai
2	Blink to Speak	Asha Ek Hope Foundation	TBWAIndia Mumbai
3	Hot & Spicy	KFC	Ogilvy Hong Kong
4	Green Light Run	Pure Boost	TBWAHakuhodo Tokyo
5	MyStraw	Banana-Flavored Milk	Innored Seoul

Asia’s top five campaigns for media

Rank	Campaign title	Brand	Primary Agency
1	Turning KFC into Gamers Playground	KFC	Mindshare Shanghai
2	Hijacking the Largest Shopping Festival in the World	Uniqlo	Mindshare Shanghai
3	Nayi Soch-New Thinking	Star Plus	Mindshare Mumbai
4	24 Hour Doctor	Lifebuoy	PHD Shanghai
5	Pocket Dentist	Colgate	Red Fuse Communications Mumbai

Asia’s top five campaigns for effectiveness

Rank	Campaign title	Brand	Primary Agency
1	Let’s Make Viral Products Instead!	Carvaan	The Womb Mumbai
2	Healthy Hands Chalk Sticks	Savlon	Ogilvy Mumbai
3	India’s Newest Status Symbol	Harpic	McCann New Delhi
4	Dead Whale	Greenpeace	Dentsu Jayme Syfu Makati / Dentsu X Makati / iProspect Makati
5	Last Laugh	Indian Association of Palliative Care	Medulla Communications Mumbai

Top three agencies in Asia

Rank	Agency	Total Score
1	Mindshare Shanghai	276.0
2	Ogilvy Mumbai	177.8
3	FCB Ulka Mumbai	128.9

Top three agency networks in Asia

Rank	Agency Network	Total Score
1	Mindshare Worldwide	576.8
2	Ogilvy	530.8
3	McCann Worldgroup	508.4

Top three brands in Asia

Rank	Brand	Total Score
1	KFC	188.3
2	Uniqlo	138.7
3	Harpic	137.5

Top three advertisers in Asia

Rank	Advertiser	Total Score
1	Unilever	332.4
2	Yum! Brands	198.7
3	Reckitt Benckiser	186.6