Singapore Tourism Board and Voot unveil video series #CheatWeek
Over the recent past, Indian travellers have become passionate about immersive travel which also includes seeking authentic food experiences. To cater to this demand of today’s travellers the Singapore Tourism Board has collaborated with one of the leading OTT platforms Voot for a three-part video series titled “#CheatWeek in Singapore with Celebrity Chef Saransh Goila. The series chronicles Singapore’s gastronomic landscape through content on unique restaurants, street food and nightlife among others. It has captured Chef Saransh’s experience of Singapore’s diverse culinary offerings.
Ms Lim Si Ting, Area Director – India & South Asia, Singapore Tourism Board said, “The Indian traveller today is open to experimenting with various cuisines. Sampling local food is always on the top of their lists and Singapore with its diverse food culture offers a host of options for gastronomic adventures. Whether it is fine-dining or street food, Singapore has it all! We want to showcase Singapore’s culinary landscape in an engaging and exciting manner to the Indian audience.”
Adding to this was Akash Banerji, Business Head VOOT, "With VOOT Studio, our aim continues to be to provide marquee brand solutions beyond the 30-seconds commercial. The film conceptualised and curated for the STB is a true representation of the shared passion for Food for both Singaporeans and Indians. It provides a great opportunity for the brand to connect with its relevant target audience through superior and immersive storytelling. We believe that such integrated and seamless story telling is what helps brands deliver their proposition effectively"
Sharing his experience, Chef Saransh said, “Few places in the world can offer as diverse, exotic and thoroughly appealing a food scene as Singapore. The city has every imaginable cuisine, for every imaginable budget. I had a great time shooting these videos in the city where I got to explore many off-beat eateries as well, besides the renowned ones.”
In addition to all the videos that will be available on the Voot platform a handy food guide has been designed which has documented the places covered by Saransh and more. This food guide will also be available in a mobile -friendly format soon.