Skybags launch of the' MyDripMySkybags’ challenge with Remo D’Souza
Skybags, the youth brand from the house of VIP Industries that is recognized with making backpacks synonymous with style has upped the quotient yet again. Through its youth-centred campaigns, the brand aims to render a direct connect with Gen Z by aligning the young thought process with its product line. Being in line with this vision, Skybags has recently associated with master choreographer, Remo D’Souza to create #MyDripMySkybags challenge, the phase 2 of its first music video anthem. The brand is all set to buoy up the GenZ to get them groove on with the #MyDripMySkybags and get the vibe right with their drip.
The challenge which will kick off from 5th till 20th February 2022 will be anchored on a distinct concept. #MyDripMySkybags is a simple yet quirky challenge that encourages participants to showcase their dance style and vibe. World-renowned choreographer, Remo D’Souza will kick-start the challenge on his Instagram page, encouraging all the dancing aficionados to tap their feet in style, showing the drip on their mind. To accomplish this challenge, all they have to do is perform the hook step from the song My Drip My Skybags in the most creative way possible and tag the brand on their Facebook and Instagram handles using the hashtag, #MyDripMySkybags. Best entries will be reviewed by Remo D’Souza himself who will then announce the lucky winners who stand a chance to win big.
The contestants have to burst a signature move, get the right step, capture it on a video and then upload their entry, challenging 3 of their friends in the post. One lucky winner (either solo or a group) shall be selected from all the entries across the entire platform and will get a bumper prize of Rs. 1 Lakh and 20 lucky winners will get Skybags backpacks signed by Remo D’Souza.
Praful Gupta, Vice-President, Marketing, VIP Industries Limitedsays, “When we launched the #MyDripMySkybags campaign a month ago, we received an overwhelming response. We thus wanted to amplify this campaign and take it to the next level. Working with Remo D'Souza, who has a huge youth following, seemed like a natural step in this direction. He’s a youth icon and has a tremendous following among Gen Z. So when we thought of the dance challenge, we unanimously agreed to have Remo on board for this. This challenge will see Gen Z move and slay their style through their creative dance moves. We are optimistic on getting entries from across the country, enabling us to reach out to a whole new audience.”
Equally delighted to be a part of the Skybags, Remo D’Souza says, “Skybags is a brand that is synonymous to style that appeals to the youth. Their backpacks have a unique design allowing one to express their personality. I am thrilled to be a part of #MyDripMySkybags challenge and my message to participants would be to bring on the fun element by slaying to the groovy hook step and showcasing their creative moves. The fun and peppy track by Skybags has got the beats that will resonate with the Gen Z, making them move their feet without wanting to stop. So own your style and flex your drip".