Skybags launches its new campaign 'My Style, My Way'

‘Skybags’, the popular youth brand from V.I.P Industries, India’s leading luggage company is all geared to woo the audience with its latest campaign ‘My Style, My Way’. Increasing the attraction quotient, Skybags recently announced, youth icon Varun Dhawan as its brand ambassador. The TVC created by Law & Kenneth Saatchi & Saatchi. Shot in Turkey, the TVC while showcasing the new collection encapsulates the youth’s style, energy and attitude with a cool soundtrack that is sure to catch on.

Expressing her views on the campaign, Radhika Piramal, Managing Director, VIP Industries says, “Varun is a perfect replication of what Skybags stands for, a combination of style and charisma. Through this campaign we want to directly connect with the youth creating a portrait that mirrors their personality. We hope that we are successful in establishing a strong bond with the audience.”

Sudip Ghose, Vice President, Marketing, VIP Industries, added, “With more young customers travelling at an early age, styling in bags has become a necessity. From ‘Travel gear’ bags are moving to become ‘Travel wear’ today.”

Rahul Nangia, Chief Creative Officer (West & South), Law & Kenneth | Saatchi & Saatchi, said on the TVC, “Skybags is for those who want nothing about their holiday to be dull, including their bags. Even if something goes wrong, they'll find a way to turn it around and have a good time. That's what Varun does in this film.”

Varun Dhawan, Brand Ambassador – Skybags added, “Skybags, truly breathes ‘My Style, My Way’, it syncs with my attitude and style. According to me the bag you carry is a reflection of your personality, hence you will often spot me with a Skybags bag.”

The campaign will be promoted across TV, social media and OOH. The campaign goes live on 26^th October.