SleepyCat unveils its new brand identity; revamps its logo

India’s premium D2C sleep solutions brand - SleepyCat announces a new refreshed, vibrant and unifying brand identity reflective of its brand ethos. The brand new identity enforces SleepyCat’s transformation and evolution as a company and resonates with its focus on high-quality and innovative products.

The new brand identity perfectly aligns with the company’s foray into bringing in all its manufacturing in-house and thus accelerating growth by offering extremely sophisticated sleep solutions designed for an elevated sleep experience.

With yellow and brown colors on the new website, the company has centered its new identity around rest and comfort, keeping it modern and focused on premiumness. The yellow color in the new logo imbibes the fresh, vibrant and playful characteristics of the brand – offering flexibility for future innovation. As part of the refreshed identity, SleepyCat has also introduced a new mascot a.ka. the sassy sleep Guru - Zie to build a stronger consumer connect. 

Speaking of the new brand identity Kabir Siddiq, Founder & CEO, SleepyCat said, “The sleep solutions market in India is becoming extremely dynamic with time. There’s a renewed focus on rest, comfort and well-being unlike never before. Our consumers’ requirements are changing and we want to align ourselves more closely with our customers’ lifestyles. The positioning of our refreshed identity is to reflect our company’s purpose, strategic direction and strong execution capabilities in designing & offering products that are miles ahead of anything on the market. The SleepyCat you see now is a manifestation of everything we’ve been building towards, and what SleepyCat stands for.” 

Having introduced India to the ‘mattress in a box’ concept in 2017, SleepyCat always thinks outside the box to develop sleep solutions that are innovative, focused on comfort and add to the consumers’ everyday comfort. The brand combines fun with creativity and intelligence to offer ingenious solutions to the sleep solutions industry. It continues to lead innovation in the sleep solution category with the launch of its latest offering - the Ultima Mattress - which is India's first mattress with CoolTEC™ï¸ Fabric & DeepTouch™ï¸ Pressure Technology. With a new & refreshed brand identity and truly innovative product offerings that are completely manufactured in-house, SleepyCat welcomes you to the ‘rest’ of your life!

 

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