#SliceKiPeti MakesAam ka Mausam Khaas
Come summer and our aam-loving nation is craving their favourite fruit- mango. With this consumer trend,India’s thickest mango drink, Slice,today launchesadigital forward, influencer led campaign to givea fun twist to the age-oldconsumer behavior of buying aam ki peti every summer and positioning Slice packs as#SliceKiPeti the perfect solution to satiate the mango taste craving.
Speaking on the campaign, Vineet Sharma, Director, Juices, PepsiCo India said, “The onset of summers brings with it the craving for mangoes and mango lovers across the country look forward to the seasonoften buying and gifting “Aam ki petis” to enjoy their favourite fruit. Keeping this in mind, Slice is offering a thicker and tastier mango experience with #Slicekipeti to consumers for the perfect summer indulgence.”
The campaign focuses on collaborating withpopular social media influencers across the country to depict the craving for mango taste and Slice being a perfect alternative. Content creators such as Bharti Singh,
Sonam Bajwa, KushaKapilaamongst others will be seen engaging with their audiences and sharing their version of missing mango experiences and new thickest and tastiest Slice quenching their taste craving.
The campaign is also integrated online to direct consumers to major grocery sites like Grofers and BigBasket in order to complete the consumer journey thereby setting an example on how brands can create integrated digital campaigns which drives salience and drives purchase.