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Small Things, Big Difference: A brand campaign by Wadhwa Group

The Wadhwa Group, a reputed developer in Mumbai, that endeavors to enhance life experiences with its living spaces has conceptualised #SmallThingsBigDifference. This digital campaign will focus on the group’s unique design philosophies and innovation. Once a traditional real estate conglomerate, they have transcended customer expectations by going beyond the usual.

Their proprietary design philosophy VENTILIT lays great emphasis on light, height, and air. All apartments across The Wadhwa Group’s properties are in line with the sun’s trajectory and the wind’s path. This coupled with large windows, and high ceilings allow ample sunlight and cross ventilation in each room providing a healthy lifestyle.                                                                                                                                                                                                                                                                                                                                                                                                                            

The Group, known for their meticulous product planning and design innovation, ensures perfection not only inside the apartments but also on the exterior surface. Their incorporation of formliners in the construction has made their buildings stand out with their alluring façade. It not only enhances the aesthetic appeal of the tower but also prevents the spreading of fire and reduces maintenance issues.

The group’s in-depth understanding of consumers and attention to detail has been instrumental in shaping their success. They have provisions for beamless planning in their apartments where residents can live life uncompromised and growing with family isn’t a problem anymore.

Speaking on their campaign philosophy, Mr. Girish Shah, Director, The Wadhwa Group, said, “We are happy to be able to share our campaign with our consumers. With #SmallThingsBigDifference, we wish to convey the facets of real estate and showcase how usually overlooked things contribute largely to improving the quality of living. Our unique design philosophies are structured to ensure maximum customer satisfaction. All elements of our designs are carefully planned based on our philosophies. We have strived to offer only the best to our buyers and wish to continue the same in all our future endeavours.”


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