Smart Commerce by Amazon questions AI algorithms with #unbAIsed

Smart Commerce by Amazon recently sparked conversations with an initiative that shines a spotlight on how results by generative artificial intelligence (AI) on ‘Women in Business’ are hugely biased. Conceptualised by GOZOOP Group, the campaign - #unbAIsed, encourages the need to consciously populate the internet with stories of women in business to right this gross imbalance.

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