Smartphone digital marketing to take over print media marketing in 2019

Smartphone brands will cumulatively spend over Rs 330 crore on digital marketing in India. 72 per cent of this spending will be consumed by digital marketing over mobile platforms with the remaining being spent on web platform marketing. This was revealed by the first edition of the ‘Smartphone Digital Marketing in India’ report, released by techARC. The report gives an overview of how the smartphone brands are spending over digital platforms. The report also enumerates the advantages as well as challenges of digital marketing for smartphones. 

The report highlights that 34 per cent of the digital marketing spends would be done to improve search results including keyword bidding and SEO. Social media marketing would consume 26 per cent of the digital marketing budgets for smartphones in 2019. Similarly, 24 per cent, 10 per cent and 6 per cent would be spent on Performance Marketing, Programmatic Marketing and Influencer Marketing, respectively, during the period. 

Sharing the main highlights of the report, Faisal Kawoosa, Founder and Chief Analyst, techARC, said, “Digital is increasingly becoming the preferred mode in marketing of smartphones as it helps brands to establish an engaging connect with the millennials, who are either the buyers or influencers for smartphones.” 

Among the key advantages that digital marketing offers, includes call-to-action and rich media messaging to compliment a product like smartphone, where a brand wants to communicate a lot many details. At the same time, the main challenges remain that of creativity and innovations, besides ad-fraud, which results in the inefficiencies of digital marketing, reducing the RoI as well as hurting the brand image.

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