SmartShift by Mahindra launches SmartSeva Vaahan Campaign
Focuses on fortifying relationships with driver-partners, SmartShift, the digital mobility start up from the US$ 17.8 billion Mahindra group, recently organized the SmartSeva Vaahan campaign for its transporters. The objective of this campaign was to meet with existing transporters, give them an opportunity to voice their complaints and concerns and provide solutions for the same.
The SmartSeva Vahaan campaign was organized for a period of 10 days and a route-map which covered all the clusters within Mumbai was created for this 10 day campaign. In each market, the Vaahan was parked and the feet-on-street executives from the SmartShift team visited each transporter’s shop. From the existing transporters, the team gathered valuable feedback about SmartShift’s service. The feet-on-street executives from SmartShift also distributed pamphlets and helped the transporters to download and use the app.
Speaking on the initiative, Kausalya Nandakumar, CEO, SmartShift said, “SmartSeva Vahaan was an initiative aimed at understanding the satisfaction levels of our entire ecosystem, and to offer an immediate redressal system, in case of any concerns or apprehensions. We are delighted with the overall response levels – SmartShift has emerged as a dependable and reliable brand and both the cargo owners and transporters have expressed their intent to partner with us in the future as well. I am confident that SmartShift, with the consistent support of these associates, will continue to raise service standards and set new benchmarks in the industry.”