Snacking key to mind, body and soul says Mondelēz International’s State of Snacking Report

MondelÄ“z International today announced the launch of its third global consumer trends study, State of Snacking™ report, highlighting the broader role snacking plays in the lives of consumers’ along with insights on emerging trends driven by pandemic induced changes. This year again, Indians emerged trend setters as snacking took over traditional meals at a statistically significant pace. With 74% adults preferring small meals throughout the day than large ones, and 81% indicating that they replace at least one meal each day with a snack, consumers are always on the search for the right snack.
 
The findings from the State of Snacking report not only demonstrate the expanded meaning of snacking in consumers’ lives, but also indicate opportunities to fulfill the demand gap in the world of snacking through future innovations across categories. In fact, bite sized moments of flavor and enjoyment are becoming increasingly indispensable. 76% adults mentioned that they could not imagine a world without a sweet treat during their day. Majority of Indians say they feel the same way about chocolate (78%) and birthday cake (78% ). Furthermore, food products ranked No.1, with 75% consumers looking for maximum choice in the category when making a purchase.
 
Anil Viswanathan, Vice President - Marketing, Mondelez India, added, “Snacking remains intrinsic to India’s consumption culture, enabling everyday social moments, being a source of comfort and providing needful indulgence. However, with the evolving role that snacking now plays in our lives, Indian consumers are getting a lot more experimental. Going beyond variety, taste and accessibility, our study indicates a clear connection between snacking and wellbeing, with consumers acknowledging indulgence the right way. With it is also the growing demand for judicious purchase choices- right from the ingredients, manufacturing to packaging. These insights only strengthen our purpose to empower people to snack right as we lead the future of snacking.”