Snapchat announces partnership with Levi's

Snapchat has announced a new partnership with Levi's, which will enable users to dress up their Bitmoji avatars in classic Levi's outfits.

Given this, the option to dress up your custom character in different items of clothing, further aligning it with your personal preferences, has also proven to be a hit - and while seeing your avatar dressed up in new fashion outfits isn't the same as trying those clothes on for yourself, it does help to further brand affiliation, and align consumers with a brand identity.

Snapchat added the capability to dress up your Bitmoji character in different outfits last year, which has since lead to partnerships with Ralph Lauren and Jordan, among others in creating Bitmoji clothing options.

How to access the Levi’s Styles in Snap & Bitmoji: 

• From Snapchat: Tap on your profile in the top-left corner. Under ‘Bitmoji,’ tap ‘Change Outfit,’ which will open the Avatar Designer. You’ll be taken directly to the Bitmoji Fashion wardrobe, where you can access the branded Levi’s styles. In the bottom navigation bar, you’ll also see icons for additional pieces that you can separately select and customize the branded looks with, like tops, bottoms, outerwear, and footwear. 

• From the Bitmoji app: Tap on the fashion icon to open the Avatar Designer. You’ll be taken directly to the Bitmoji Fashion wardrobe, where you can access the branded Levi’s styles. In the bottom navigation bar, you’ll also see icons for additional pieces that you can separately select and customize the branded looks with, like tops, bottoms, outerwear, and footwear.
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