Snapchat collaborates with Lollapalooza

Snapchat is teaming up with the global, multi-genre music festival Lollapalooza to present a first-of-its-kind AR experience in India. With various in-app and on-ground AR activations, Snapchat aims to provide an unmatched experience that displays AR technologies and makes concert-going more exciting for visitors.

Snapchat’s collaboration with Lollapalooza India opens up several new tech-enabled experiences for the attendees of one of the biggest and most awaited music events with a legacy of over three decades across 8 countries including India. From diving into the world of Augmented Reality through a life-size AR mirror to a Snap Ghost Tunnel, the on-ground activation by Snapchat serves as an excellent opportunity for visitors to create their own special Lollapalooza India memory with lots of photos and videos. With this one of its kind AR mirror, attendees also get to save photos taken on the large AR Mirror directly on their phones.

For the ones who enjoy Snappin’, there is a host of new Lolla India-themed AR lenses launched exclusively for this musical event that will provide a new music-themed canvas for Snapchatters to choose from. Furthermore, concertgoers can also make use of the Lolla-themed Geofilter at the venue along with a Map Bubble for Snapchatters to enjoy the public stories from this 2-day extravaganza.

This is Lollapalooza’s first-ever edition in the Asian sub-continent in India, where music enthusiasts from across the region can enjoy the two-day musical extravaganza at Mahalaxmi Race Course, in the heart of Mumbai on January 28th-29th, 2023. Also featuring India’s top Spotlight and Snap Star creators, here’s a glimpse of what to expect from Snapchat’s collaboration with Lollapalooza India. (attached)