Snapchat Launches First 'Local Lens'

After announcing its coming 'Local Lenses' at its Partner Summit back in June, Snapchat's first activation of this type is now live, with Carnaby Street in London the site of Snap's new 'City Painter' collaborative AR project.

The process is essentially an expansion of Snapchat's 'Landmarkers' AR option, which enable users to apply Lenses that interact with global landmarks, like The Eiffel Tower, Buckingham Palace, or the Flat Iron Building in New York.

Local Lenses apply a similar approach, but on a broader scale, mapping the entire streets in the AR and creating an evolving, persistent digital re-creation of the space.