Snapchat piggybacks on cat craze with new filter

Beginning today, Snapchatters globally can jazz up the selfies they take with their cats thanks to all-new Snapchat Lenses designed to recognize and decorate cat and human faces alike. Grab your furry feline friend!

Inspired by both the popularity of cat-themed internet memes and Snapchatters love for snapping their cats (just search “cat” in Discover to see all the public community Snaps!), we’re excited to bring this new, fun technology to Snapchatters.

These special Lenses will appear alongside other face Lenses in the Lens carousel, and be designated by a paw print on the Lens icon. An on-screen tip will prompt you to grab you furry friend. From there, the Lens should quickly apply matching or complementary Lenses to your faces!

These cat Lenses will appear in the carousel from time to time, beginning each day this weekend. Examples include Lenses that transform you and your cat into an angel or a devil, watermelon heads, and more.

Over 70 million people play with Lenses in the Snapchat camera each day. They average 3 minutes of play time each, which adds up to 500 years of daily play time on the app daily!