Snapchat, Tyroo enter into a Strategic Partnership in India

Tyroo, a Smile Group company, has forged a strategic partnership with Snapchat as their monetization partner in India. Through this partnership Tyroo will drive ad monetization and infrastructure for Snapchat, fuelling its growth in the APAC region.

Concurrent with this announcement, Tyroo has also appointed Akshay Mathur as its Chief Revenue Officer to drive growth through such partnerships. Akshay has been a veteran in the Indian media industry with experience at companies such as the Bennett, Coleman & Co. (The Times of India Group), Yahoo! Inc. and start-ups like Komli Media, SVG and People Group.

 Snapchat reaches over 191 million users globally each day, including millions in India. Snapchat’s users are extremely engaged, spending an average of over 30 minutes on the app every day, and visiting the app approximately 25 times each day. Advertisers using Snapchat have access to robust targeting and measurement capabilities.

Tyroo is a Smile Group company headquartered in Gurgaon and a leader in ad-technology products, including its proprietary platform Vid.ai.

Smile Group is among the leading internet groups in India since 1999, with presence across global emerging markets. Smile has successfully built digital media and consumer commerce businesses in India such as SVG, Quasar and also partnered with global corporations such as WPP, Yahoo!, AirBNB, Linkedin, Facebook, Twitter, and more through its companies.

Snap Inc. is a camera company headquartered in Los Angeles, CA. Snap believes that reinventing the camera represents the greatest opportunity to improve the way people live and communicate. Advertisers of all sizes use Snapchat’s camera and ad solutions to drive business results.

 Advertisers can reach over 9 million Snapchat users in India. Snapchatters are extremely engaged, spending an average of over 30 minutes on Snapchat every day, and visiting the app approximately 25 times each day. Advertisers using Snapchat have access to robust targeting and measurement capabilities.