Snapchat updates Scan tool for more exciting features with Snap Camera

Snapchat has released a new update for its Scan tools that will give users more ways to use the Snap Camera to gain new insights and take more direct actions based on what they see.

Snapchat's Scan feature was first introduced two years ago, giving Snap users yet another way to gather data through the app. Snap has continued to add functionality to the tool over time, and with people becoming more accustomed to scanning barcodes as part of COVID-19 tracing efforts, this action has become more habitual, providing more opportunity for Snap's tools in this regard.

Snapchat, like most social media platforms, has been gradually expanding its eCommerce capabilities and enabling more direct purchasing options within the app. Snap has made augmented reality a priority in this regard, with advanced Try-On tools and digital sizing options, as well as plans to integrate more digital clothing options, such as Bitmoji character products.