Snapdeal.com becomes more 'app'ening!

The Snapdeal.com Mobile App makes its TV debut in an engaging commercial created by FCB Ulka that aims at empowering the consumers.Snapdeal.com advertising has always captured the unique Indian-ness - the quirky ways in which Indians try to save money – in a manner that has been both entertaining and efficacious.

Leveraging the well established brand platform of ‘savings’, the latest TVCshows a young guy trying to get an attractive deal in an electronics store, only to get a trite and overused, “Mere haathmeinkuchnahinhai…” response from the salesman. That’s when the Voice of God tells him that saving money is now in his hands,(referring to the mobile in his hand) thanks to the Snapdeal Mobile App.

The TVC conceptualized by FCB Ulkafeatures Bollywood actor Pulkit Samrat (of movie ‘Fukrey’). Sandeep Komaravelly, VP – Marketing, Snapdeal.com said “More than half of our business is coming from Mobile users, and this will definitely increase in the coming few months. Given the benefits of shopping on the Mobile through Apps, we have created this campaign, which talks about the Savings in Consumers’ hands and gives a strong reason for consumers to download and shop through our apps” said, Mr. Sandeep Komaravelly, Vice President Marketing, Snapdeal.com”

Sachin Das Burma, Group Creative Director, FCB Ulka said “Like all  our work for snapdeal, this time also we have tried to reflect a slice of life observation of human behaviour and made it work. When bargaining for discounts, “mere haathmeinkuchbhinahinhai” is commonly used by salespersons, and that helped us put our consumers in the centre of our commercial and empower them through our product offering of the snapdeal.com mobile app. It is a simple one line idea, that we plan to execute in all the other mediums. We are sure ‘ab savings haathmeinhai’ will become synonymous with snadeal.com mobile app.”

Sanjay Tandon, COO, FCB Ulka said “With a surge in internet usage on phones, a big chunk of snapdeal’s business is now coming from mobile based transactions which makes this an opportune time for Snapdeal to promote its mobile app. With savings being the core of the brand, the TVC talks about how saving money is now in one’s hand through the mobile app. The tone of the film is quirky and humorous, a trademark of all Snapdeal communications.”