Snapdeal.com ties up with HomeTown to expand furniture category

In an endeavor to expand its furniture category, Snapdeal.com, India’s largest online marketplace, has tied up with HomeTown, to provide 300 options for consumers to choose from - across Living Room Furniture, Bed Room Furniture, Kitchen & Dining, Tables & Chairs and Storage Cabinets.

HomeTown is a unique, first of its kind home improvement retail format in India, from Future Retail Limited, a part of the Future Group. HomeTown provides consumers the largest choice and variety for all that they may need for their homes, under one roof. HomeTown also offers Design & Build service, a unique end-to-end solution that offers home designing and interior works.

Speaking about the tie-up Tony Navin, Senior Vice President, Electronics & Home at Snapdeal.com said, “Our partnership with HomeTown is a strategic decision to expand our furniture category. With this tie-up, we will now be able to provide 300 options to our consumers and are aiming at adding another 200 to our portfolio. HomeTown has some unique options to choose from in the furniture category and we are sure that our consumers will love this.”

Talking about the partnership, Head of operation from HomeTown, said, “We are delighted to partner with Snapdeal.com which we feel will be a platform to reach out new set of customers, and we feel our online model and offline model will co-exist and will be sustainable in the future. Our services are flexible, transparent and easy on the pocket. We are sure that we can sustain this relationship in the future.” Since its launch in 2013, Snapdeal.com has added a range of products to its furniture category. With this latest tie-up the brand is reiterating its commitment to providing consumers with qualitative and quantitative options while shopping on India’s largest online marketplace.