Snapdeal Launches Ekta Kapoor's Fashion Label- EK'

Snapdeal, India’s largest online marketplace, announced the exclusive launch of television-turned-film producer, Ekta Kapoor’s fashion label “EK”. As part of the partnership, customers can browse through an exclusively curated collection of designer wear and accessories worn by leading TV celebrities that have become style statements. The fashion line will include sarees ranging from INR 1500-11000 and jewellery ranging from INR 650-10000.

Speaking about this partnership, Rahul Taneja, Vice President, Category Management, Snapdeal said, "We are excited to partner with Ekta Kapoor for the launch of her maiden fashion collection exclusively on Snapdeal. The “EK” collection is the perfect addition to our fashion portfolio, bringing our customers access to designer apparels and accessories for every occasion, selected from their favourite TV shows.“

EK mirrors a fascination for glamour, catering to women who aspire to emulate their favourite celebrity style statements. The signature line will premiere on 16^th-18^th December via Snapdeal, with the launch of an exclusive range of sarees and jewellery.  Additionally, Ekta Kapoor will expand the collection to add Indo-western trends and accessories by January 2016.

Ekta Kapoor, Joint Managing Director, Balaji Telefilms said, “The EK collection is an amalgamation of television and fashion, creating new style statements. Our partnership with Snapdeal is part of our strategic decision to foray into the ready-to-wear fashion market segment, and establish wider touch points for fashion-conscious consumers in India.  With a reach into over 5000 towns and cities across the country, Snapdeal has tapped the pulse of consumers across the country, and is an ideal partner for us.”

Women Ethnic wear was the highest selling category for Snapdeal this Diwali after electronics. Wide assortment including designer wear along with an intuitive interface for fashion products discovery and trends is making Snapdeal an exciting destination for a great fashion shopping experience.