Snapdeal partners with Coca-Cola India and Intex Technologies to make this Diwali special for the underprivileged, celebrate the ‘Joy of Giving Week’

Snapdeal, India’s largest online marketplace, today announced its ‘Joy of Giving Week’ campaign in collaboration with Coca-Cola India, the leading beverage company of the country and Intex Technologies, a leading consumer electronics major. As a part of this campaign, customers can go to Snapdeal Sunshine, Snapdeal’s online donation platform, to donate stationery kits to underprivileged children. Coca-Cola India and Intex Technologies will match the donations of these kits up to a limit of 20,000 and 50,000 kits.

The campaign starts from 1^st October and runs till 10^th October, 2016 and the stationery kits (that include pencils, an eraser, a sharper and a ruler) will be directly delivered to partnering NGOs like Teach for India, GiveIndia, Bhumi, The Community Initiative, Care India, etc; which are actively working for education of underprivileged kids across the country. In addition, Snapdeal, Coca-Cola India and Intex Technologies will also run internal contests, where employees can register in teams and promote the campaign page to drive donations towards this cause.

Speaking about the initiative, Rajnish Wahi, ‎Senior Vice President - Corporate Affairs and Communication - ‎Snapdeal said, ‘At Snapdeal, we believe that every child has limitless potential and small things often go a long way in nurturing dreams. The donations through Snapdeal Sunshine in the “Joy of Giving Week” are a simple way of saying that we believe in these aspirations. We are delighted to partner with Coca-Cola India and Intex Technologies in this endeavor.”

Commenting on the partnership, Mr. Ishteyaque Amjad, Vice President, Public Affairs & Communication at Coca-Cola India & South West Asia said, “Festive season provides opportunities to reach and touch as many lives as possible. We want everyone to ‘taste the feeling’ of happiness and love. Giving back to the community is core to our business and it gives us an immense pleasure to associate with this initiative. It will bring a smile to the children of the schools we support through the “Support My School Campaign”.  

Speaking on the initiative, Ms Ishita Bansal, CSR Project Head, Intex Technologies said, “At Intex it is our goal to help bring about an optimistic change in local communities by designing and implementing various programs. Making use of Intex’s strengths - people, resources and technology - we are always developing programs that can facilitate active community participation which help in bringing about a positive change in the society. The latest initiative with Snapdeal where we are donating stationery kits to underprivileged kids is another such effort aimed at bringing a smile on the faces of numerous kids. This initiative is part of our participation in the ‘Joy of Giving Week’ which will involve our employees, encouraging them to come forward and support the noble initiative.”