Snowcrash Announces Innovative NFT Platform Launch

Snowcrash today announced the launch of its premier NFT trading platform, formed in partnership with Sony Music Entertainment (SME) and Universal Music Group (UMG), that will bring together diverse segments of technology, the creative arts and digital innovation. NFTs for cultural icons Bob Dylan and Miles Davis, as well as for emerging artist Varvara (who reimagines the legendary paintings of John James Audubon), are slated for release this year, with further projects with partners to be announced in the coming months.

Snowcrash works with intellectual property holders, brands, and artists to create myriad collections, including primary drops, limited editions, streaming rights, and digital goods, while providing the most efficient and eco-friendly experiences for buyers, sellers, and creators. Snowcrash was created by Visionary/Filmmaker Jesse Dylan; Walter De Brouwer, Ph.D., a pioneer in financial engineering, decentralized finance, and non-fungible tokens (NFTs); and Entertainment Executive Jeff Rosen.  

Jesse Dylan and De Brouwer originally met at a TED Conference many years ago. De Brouwer explains, “With Snowcrash, we have found a perfect opportunity where the entertainment community, Silicon Valley and Wall Street all come together to create opportunities for artists and organizations impacting the world today. We have also launched the platform on the Solana blockchain, which is a much better choice for the environment.”

Jesse Dylan, with insight from the partnerships and collaborations he has built over the past 10 years since launching his own agency Wondros, believes there is no limit to what NFTs can do for non-profit organizations, NGOs and more. “By creating Snowcrash, we have a platform that brings artists together with impactful organizations. I believe we have seen just the tip of the iceberg in this emerging space.”

Dennis Kooker, President, Global Digital Business, Sony Music Entertainment, said, “Snowcrash is a promising new NFT marketplace with strong leadership connections to the music community, experienced technology vision and differentiated in-house creative capabilities.  We are pleased to be partnering with them to identify and develop a range of opportunities for our recording artists with a focus on delivering accessible, user-friendly experiences for both creators and fans.”

Michael Nash, EVP, Digital Strategy, Universal Music Group said, “A critical part of UMG’s strategy in this space is to develop artist-focused, premium campaigns and fan-oriented collectables with world-class partners, which will enable our artists and labels to advance their cultural influence at the forefront of innovation. The all-star team behind Snowcrash, with the incredible experience and perspective that Jeff, Jesse and Walter bring from their varied backgrounds and fields, promises to deliver exciting new creative opportunities for our global roster of artists and songwriters.”

Snowcrash’s work goes beyond its own NFT storefront, with one such effort already active. Leveraging a long-time relationship of Wondros, Snowcrash recently partnered with UNICEF on NFTs celebrating the 75th anniversary of the organization. 

Entertainment
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Entertainment