‘Soap Ka Time Jaeyga’ – ThinkSkin raps in the Gully Boy style
As the entire nation chants Apna Time Ayega, Future Consumer Ltd. (FCL) the FMCG 2.0 company creates a rap for its body wash brand ‘ThinkSkin’ in the Gully Boy style. Rapped to some extremely catchy lyrics ThinkSkin communicates the benefits of using body wash instead of the age old soap. Recently launched by FCL, Think Skin is a contemporary brand that aims to influence consumers to upgrade from using a soap to a body wash.
Keeping it fresh and meaningful, the rap is sung by a budding rap artist Gaurav Khullar and worded by lyricist, Shreya Singhania from Flying Cursor. FCL launched ThinkSkin with the objective of making body washes even more accessible to all consumers by purchasing it at the price of a soap. Think Skin body washes are aromatic, hygienic, free from carcinogenic causing chemicals like Paraben and provide long lasting freshness.
Speaking about the rap Keshav Biyani, Head – Home and Personal Care, Future Consumer Limited says, “As a contemporary brand we try to engage in a way that is more relevant to our new age consumers. Rap music is in vogue and is a language that connects with people instantly. ThinkSkin democratizes body wash and the rap communicates this in a musical and crisp manner.”
ThinkSkin also invites its fans to unleash the rapper in each one of them. Consumers need to share their own lyrics to complete the lines "Swag aisa hai #ThinkSkin ka, jis se soap bhi darr jayega...” and stand the chance to win hampers worth up to Rs. 10,000! Contestants need to share their entries on ThinkSkin Facebook and Instagram handles.
Think Skin product range includes refreshing body washes available in eight variants like Aqua Splash, Active Sports, Wild Rose, Sandal Clear, Lemon Fresh, Moisturising, Glycerine and Neem available at the price of a soap, starting from Rs. 39 to Rs. 79 only. ThinkSkin body wash is available in braille packaging and can be purchased from Big Bazaar, Big Bazaar GenNXT, Nilgiris, Heritage, EasyDay, Nykaa.com and other general trade stores in the country.