Social Kinnect bags digital media mandate for UpGrad

Social Kinnect, a Mumbai-based full service digital media agency, has bagged the social media duties of edutech company – UpGrad. The mandate includes all social media duties and creative campaigns. To kick off the relationship, the agency will be working on launching a new and innovative intellectual property that hasn’t been seen before in India.

Social Kinnect’s zealous focus on the brand’s requirements and an understanding of the target audience determined the account win for the agency.

UpGrad is an online higher education platform providing industry relevant programmes designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy and services, UpGrad is creating an immersive learning experience – anytime and anywhere.

On the association, Anshul Khandelwal, Head - Marketing, UpGrad, said, “We are excited to work with Social Kinnect and hope to build a dominant social presence for UpGrad. We aim to reach out to professionals across industries to help them achieve their full potential through continuous learning. Social media is the biggest influencer today in lives of these professionals and we want to maximise our efforts on these platforms to provide value to our audiences.”

Commenting on the win, Rohan Mehta, CEO, Social Kinnect, said, “We are really excited to work on UpGrad as we see a lot of synergy between the organisations. We believe there is a pressing need to educate ‘young India’ on digital and related subjects and we are in sync with the approach UpGrad is taking.”

Further commenting on the relationship, he stated, “The approach of involving industry professionals and thought leaders will help in making the learning process a faster one. This makes UpGrad an integral part of India’s rapidly evolving entrepreneurial culture and hence it makes us happy to be part of this futuristic vision of a better India.”

Founded in 2011, Social Kinnect’s range of digital services includes Social Media Marketing, Media Buying/ Planning, Strategy, Digital Video Conceptualisation & Production, Websites and Application Development, among others. The agency’s client roster includes brands like Zee TV, Indiabulls Home Loans, L’Oreal Professional Fashion at Big Bazaar, Lodha, Zee Studio, Abbott India, Star Gold, IDBI Federal, Times Pro, Durian and Borosil.