Social Live streaming platform Bolo Live launches new property

Bolo LIVE, India’s largest creator economy-focused social live-streaming platform today announced the launch of a new content IP (Content Intellectual Property) titled ‘Bollywood Lives’. With this, the company has introduced some of the top celebrities in the world of OTT, Television and Bollywood including Rhea Chakraborty, Karishma Tanna, Nikki Tamboli and Sukriti Kakar. The new property is aimed at providing the users a one stop destination for entertainment and a golden opportunity to interact with their favourite stars.

Viewers can tune-in and watch interactive sessions by these supremely talented personalities LIVE on Bolo Live. Users can now get their unlimited dose of entertainment from these celebrities ranging from fitness, singing, dancing, glamour or a tour to their wardrobe!

Known for charm and positive attitude towards life, the ‘Jalebi’ actress Rhea Chakraborty will go live exclusively on Bolo Live where users can also chitchat and watch Bollywood actress, model and anchor Karishma Tanna LIVE with a fresh dollop of her daily fitness motivation sessions to set the mood on the app.

Television sensation and actress Nikki Tamboli, who came into the limelight with ‘Bigg Boss’ and is currently a part of the comedy series ‘Khatra Khatra Khatra will also be seen LIVE on Bolo Live and interacting with the viewers. The Bolo Live platform will be shaken up by the ‘Kar Gayi Chull’ singer Sukriti Kakar. Delighting her massive fan following with her moves and peppy songs, Sukriti is all set to entertain and connect with the viewers on the app. It is worth noting that this is the first time ever these personalities are making their appearances on a live streaming platform and interacting real time with the audience.

Commenting on the development, Tanmai Paul- Co-Founder and Cheif Product Officer, Bolo Live said, “We are thrilled to launch ‘Bollywood lives’ as the new content IP and welcome the multi-talented stars- Rhea Chakraborty, Karishma Tanna, Nikki Tamboli and Sukriti Kakar to our platform.  We are certain that the level of energy and unique entertainment quotient by them will keep our users glued to their screens and wanting for more.

“As the largest Indian social live streaming platform, we are a step ahead in the direction to bring live entertainment for all our users and getting them closer to their favourite entertainers by introducing a slew of unique content IPs” he added

Anshika Yadav, Chief Content Officer, Bolo Live said, “At Bolo Live, our endeavour is to bring to our community compelling content across categories. Fuelling our vision, we are beyond ecstatic to partner with these popular celebrities for our new content IP- ‘Bollywood Lives’. Besides this, ‘Comedy Club’ and ‘Prime Time’ are two of our existing content IPs and with this new addition, we are confident that we will keep our viewers entertained and also appeal to audience who are looking for unique and engaging LIVE content on the platform.”  

Bolo Live straddles the unique amalgamation of real-time interactive content, gamification, and consumer transactions. They empower content creators to leverage the power of active engagement of live streaming and help democratize the monetization for content creators. Bolo Live empowers fans to connect, live chat, engage with and build communities with their favorite live streamers in their preferred languages.

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