Social media has completely overhauled communication space: MoS I&B

Minister of State for Information & Broadcasting, Col Rajyavardhan Rathore, has said that with changing communication paradigm, the global community was existing in a borderless world. The advent of Internet, online news, social media and satellite communication had completely overhauled the communication and information space.

The Minister stated this while delivering his address at the 65th convocation ceremony of Diploma Course in Development Journalism at IIMC, New Delhi.

Elaborating further, Col. Rathore said that communication had been a critical component of the Government’s outreach strategy through people centric initiatives and innovative approaches. Citing the example of ‘Mann ki Baat’ programme and My Gov portal, the Minister said that innovative use of such two-way communication platforms had helped the Government solicit the views from people for better governance and to also understand their communication needs and perspective.

Earlier, during his visit to IIMC, Col Rathore also interacted with IIS Officer Trainees currently undergoing training at IIMC. He urged the Officer Trainees to develop skills, aptitude and understanding of media landscape in taking forward the Government communication roadmap.

He also launched the social media platforms of IIMC and a memento as a part of the Golden Jubilee celebrations of the Institute, which was established in 1965.


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