Social Panga bags the Social Media Mandate for online gaming app, Ludo Star

Digital marketing agency, Social Panga, has won the Social Media Mandate for Ludo Star, an online multiplayer casual game by Gameberry Labs. With 50 million+ downloads, Ludo Star is an immensely popular global mobile game that has become a viral sensation in the MENA and APAC region. Social Panga will help the gaming brand engage with their diverse fanbase and build a digital community across Instagram and Facebook.

Founded by IIT alumni Afsar Ahmed and Govind Agarwal, Gameberry Labs is a mobile gaming studio headquartered in Bangalore that has two globally iconic social multiplayer games (Ludo Star and Parchisi Star) on their portfolio with 25 million monthly active users and 125 million+ downloads. 

Ludo Star is an online Ludo game that took the digital world by storm within 3 months of its launch. Today, the app has over 50 million downloads with fans using the platform not only to play with their family and friends, but also to find new friends and communities. Social Panga is tasked with the exciting job of engaging this fanbase, which is diverse both in terms of age and nationality.

Along with creating digital-first campaigns that can entertain the game’s international audience, Social Panga will also work on conceptualizing and executing creative contests as well as trending content in two languages - English and Arabic, in order to keep up with the digital world’s appetite for ludo.

On winning the mandate, Himanshu Arora, Co-Founder at Social Panga said, “We are super excited about the partnership with Gameberry labs. Ludo Star became the king of games during the pandemic, and our focus will be to extend and sustain the game’s dominance in this space by creating a positive user-experience for all its fans on social media. We aim to execute a dynamic communication plan that keeps our audience’s ludo-craze at its peak while giving them a platform to connect as a community. Our creative and strategy teams are super stoked to deliver by bringing our A-game to the world of gaming.”

Maya Pande, Senior Manager of Brand Marketing at Gameberry Labs, said, “We build games that players love to grow old with. Over the years, our team has worked hard to develop a unique gaming experience for our players and they love us for it!

In recent years, the social features of our games have touched our players’ lives - people have found life partners, reconnected with old friends and bonded with family members through them; turning every Ludo  board into a unique story with relationships and deep connections at their core. Gameberry Labs has changed the way people look at Ludo globally.

One of our competitive advantages is our community. We are excited to partner with Social Panga to leverage the social capital that our games have in building long-term relationships with players.”