Social Samosa and Asian Paints Associate to Launch the First Ever Indian Decor Influencer Awards

Social Samosa joins hands with Asian Paints to open the gates for the FIRST EVER Indian Decor Influencer Awards (IDIA). The pioneering initiative is sculpted to accost the contribution of influencers in the digital hemisphere.

IDIA was recently launched and will be in the shortlisting and voting phase all through December, 2015 till January, 2016. The jury will shortlist influencers and online voting will start then on. The jury includes renowned names like Mr. Ashish Goel – CEO & Co-Founder, Urban Ladder, Mrs. Sneha Ullal Goel – Managing Editor, Elle Décor and Mr. Anaggh Desai – Observational marketer and blogger.

The jury along with the votes will decide the best amongst the best in the categories - Best Women’s Décor Blog, Best Men’s Décor Blog, Home/Interior Décor Instagrammer of the Year,  Home/Interior Décor Twitterati of the Year, Home/Interior Décor Blogger of the Year, Facebook Décorista of the Year, Rising Star of the Year, Innovative Home/Interior Décor Star, Best Home/Interior Décor Brand Blog of the Year and Home/Interior Décor Influencer of the Year.

Synonymous to celebrities; influencers strive to impart their passion and prowess in the décor vertical to write through mediums such as Facebook, Twitter, Instagram, blogs and every single communication medium that makes the world of social worthwhile.  IDIA stands as a chronicle to influencers’ role in mushrooming awareness about dynamic trends, ushering the age of class and sophistication with detailed content and a sharp eye for redesigned axioms.

Mr. Hitesh Rajwani, Head of Business Development and CRM at Social Samosa, expressed his views on the launch, ”We are delighted to launch this digital intellectual property which blends the various trends of the season. This year we witnessed an unprecedented surge of Influencer Marketing campaigns in India, the rise has fostered the growth of Influencers (Bloggers, Tweeples, Instagrammers and Micro Celebrities) While the industry has evolved towards maturity we realized the inherent need of appreciation and recognition for these Influencers, Indian Decor Influencers has been crafted to fulfill this gap and nurture a propitious niche for all the content smiths in the Decor space.


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