Social Wavelength adds another account to its kitty...!

Chennai head-quartered salon & spa chain Naturals has awarded the digital media mandate of its brand to Social Wavelength. The mandate for Social Wavelength is to manage the brand’s digital and social media presence across platforms. Social Wavelength will work towards creating brand experiences to build deeper connections with the target audience through digital media.

CK Kumaravel, CEO and Co-Founder of Naturals Salon & Spa says, “We were looking for a digital agency with expertise in social media and found Social Wavelength the right fit that aligns with our marketing approach. The world today is moving towards digital and mobile, with the help of SWL we want to stay ahead in the race. I am confident that together we will be able to change the brand’s presence on digital. "

Hareesh Tibrewala, Joint CEO and Co-Founder of Social Wavelength says, "We are very happy to win this account and are very excited to work with the entrepreneurial mindset of team Naturals.  We enjoy working with diverse brands and develop quality work and the team at Naturals is just as passionate about digital and technology as we are. Looking forward to a successful and creatively gratifying partnership with the brand."

Social Wavelength, a WPP company, is India's prime social-first digital agency which offers 360 degree solutions for digital and social media endeavors for over 50 brands. Head-quartered in Mumbai, with offices in Delhi, Chennai, Hyderabad and Bangalore, and with over 170 people, it has been the recipient of Asia's Red Herring Award amongst several others.

Naturals was established a decade ago, with a dream to change not just the way people looked but to add ample positivity in their attitude to life! Veena K, Founder and her husband C.K Kumaravel, CEO & Co-founder of Naturals, pioneered a new era in the hair and beauty care industry by channelizing their knowledge of the international beauty industry to spark a vision of bringing a successful world class beauty salon brand to India. Being a versatile yet affordable salon brand that caters to a whole pot-pourri of people from different walks of life, Naturals flourished over the years to become a name synonymous with hair and beauty care in India. With 475+ salons across the sub-continent and rapid expansion plans underway, the dream is to reach 3000 salons by the year 2018.