Social Wavelength gets the Social Media mandate for Force Gurkha

Force Motors awarded its Gurkha Social media mandate to Social Wavelength; winners of 2 consecutive 'Best Agency of the Year' awards.

Force Motors launched the Gurkha, world’s first E.O.V (Extreme Off-roader Vehicle) on February 15, 2013 in New Delhi. The Gurkha is an ideal vehicle for 'off road' enthusiasts. It is the first vehicle in its class to offer differential locks on both front and rear axles; best in class ground clearance and a snorkel intake to comfortably drive through 550 mm water. The Gurkha is available in the Hard Top and Soft Top versions in 3 attractive colours.

Naresh Rattan, President (Corp Sales and Marketing), said, “Expanding our online brand presence through social media will enable us to connect with internet savvy customers. It is important to partner with an agency that brings its expertise and experience in the field of social media communication to connect effectively.”

On the occasion, Social Wavelength's Joint CEO Hareesh Tibrewala commented, “We are delighted to take the world's first E.O.V to the consumers. We are sure that leveraging social media presence will play a significant role in audience interaction for Force Gurkha across social media platforms.”