Sofit’s new digital film encourages consumers to boost their energy

Hershey India Pvt. Ltd, a part of The Hershey Company - one of the world’s leading snacking giants, recently unveiled a new digital film for their fortified plant-protein based with added vitamins brand Sofit. The film beautifully captures Sofit as the perfect companion to lift the lockdown on our passions and hobbies, because it provides consumers with the healthy energy to do more in our daily lives. Through this digital film, the brand encourages consumers to live their passions and an active lifestyle, as they step ahead each day stronger during this lockdown.

Commenting on the new digital film, Herjit Bhalla, Managing Director, Hershey India said, “While the lockdown is challenging for all of us, it has opened doors for pursuing a new hobby or skill. In today’s times, as consumers effortlessly don on different hats at home, we want them to also be cognizant about their health and overall well-being. Through Sofit’s latest digital film, we are encouraging our consumers to boost their energy and re-ignite their lost hobbies and passions.”

Sarosh Shetty, Director of Marketing at Hershey India said, “The film beautifully captures how Sofit’s range of delicious, plant-protein based products like Sofit Soy Milk, Sofit Almond Milk and Sofit Protein Cookies give us some healthy energy to nurture our passions and hobbies, even in this challenging lockdown phase. This highly engaging film is based on an interesting creative idea wherein various inanimate objects such as a piano, paint brush, skipping rope, gardening tool, dumbbell and frying pan metaphorically rejoice at finally being put to use after such a long time. Through this film, Sofit aims to help its consumers face these unprecedented times with energy and vigour.’’

Sofit Soy Milk is the market leader in plant-protein based milk category. It is a unique product inclusive of the goodness of protein, dietary fibre, added vitamins & calcium. It is naturally lactose free, naturally gluten free, naturally cholesterol free, is naturally low on saturated fats and has no added preservatives and is a vegan product. It is available in a naturally sugar free variant and in five other delicious flavours:  Chocolate, Vanilla, Kesar Pista, Mango and Coffee Mocha. The range starts from Rs 35 for 200ml and Rs. 130 for 1 litre.

Sofit Almond Milk is the new addition to Sofit’s plant-protein based milk portfolio. It is the first ever almond milk with added protein to be introduced in India. It is available in a 200ml pack and in two flavours - unsweetened and a delicious chocolate flavour.

Delicious Sofit Protein Cookies is a distinctive product that provides the goodness of protein, Omega-3, Dietary fibre and vitamins. It has no trans-fat and maida (refined wheat flour). The crunchy cookie is made from multi-grains including wheat, oats, soy and includes ingredients such as flax seeds, almonds, raisins, cocoa and mango. It comes in 2 pack sizes, 150g for Rs. 65 & 75g for Rs. 30 and in 3 flavors- Mango & Almond, Raisins & Flax seeds and Natural Cocoa & Flax seeds.

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