Soha Ali Khan joins 'House of Pataudi' as its brand ambassador
‘House of Pataudi’, the ethnic wear brand, co-owned by Myntra, Saif Ali Khan and Exceed Entertainment, announces Bollywood actor Soha Ali Khan, as its brand ambassador. Soha will helm all major campaigns across media platforms and is slated to appear in her first campaign for the brand, set to go live during Durga Puja.
As a brand that exemplifies the royalty and grandeur of the rich Pataudi heritage through its unique designs and craftsmanship, the association with Soha, a member of the Pataudi family herself, is set to further accentuate this position. Born and raised in the family of Nawab’s, Soha naturally embodies the grace and majesty of her family’s legacy, making her the de facto feminine face of the brand. ‘House of Pataudi’ offers a wide range of ethnic wear for women, including, Lehenga & Blouse, Kurtas, Embroidered and Woven design Dupattas, among others. In less than a year of its launch, ‘House of Pataudi’ is among the top three men’s ethnic wear brands on Myntra and is now looking at strengthening and scaling the women’s ethnic wear line.
The campaign brings the Pataudi siblings, Saif and Soha together to promote the brand, where they are seen celebrating Durga Puja.