Soho Square adds Prism Cement to its kitty

Soho Square, Mumbai adds another feather to its cap. Close on the heels of the Bajaj Electricals win, they have now been appointed brand custodians by Prism Cement Limited - a Rajan Raheja Group company for its Cement Division.

Making the announcement, S. Ramnath, Executive Director, Prism Cement says, “We considered a few agencies before zeroing on Soho Square, Mumbai. Besides the passion and understanding the team displayed, what really impressed us was the work they have been creating for our H & R Johnson (India) Division."
Prism Cement has a strong presence in Central India and the agency has been brought on to partner in the consolidation of its cement brands in these markets.
Corroborating the news, Samrat Bedi, Head, Soho Square, Mumbai says, "This win makes it two in a row; this comes immediately after our Bajaj Electricals win. We are super excited and hope to keep this tempo going."

Mohit Ahuja, Senior Vice President, Soho Square Mumbai, adds, “Over the past few years, cements have been moving from a purely B2B communication model to a B2C one, so it is exciting to partner a major brand in this phase of the category. The entire agency is buzzing. The win also cements our expertise in the homes segment, in a manner of speaking, as it adds to our current clients like Oberoi Realty, Pidilite's Dr. Fixit Raincoat and H&R Johnson's floorings, bathrooms and kitchens."

With this new addition to their client roster, Soho Square Mumbai continues where Meridian Communications (its erstwhile moniker) left off. A sister agency to Ogilvy and Mather, it has consistently grown over the last one year. The client list now includes Vespa, Bisleri, Franklin Templeton, Perfetti's Stop Not, ITC Soaps and Shampoos, Hockey India League and the aforementioned clients.