Soho Square bags the creative duties for Bajaj Electricals
Bajaj Electricals Ltd, has decided to partner with Soho Square, Mumbai for its creative business. This decision comes after a multi-agency pitch. Apart from the fan portfolio, the new agency will be handling communication for kitchen and domestic appliances too.
Making the announcement, Beena Koshy (Vice President & Head - Advertising & Brand Development at Bajaj Electricals Ltd) said, “After much deliberation we decided upon Soho Square, Mumbai. In addition to the Ogilvy lineage, what tilted the scale in their favour is the exciting mix of creative and strategy that the agency has displayed on its current clients.”
Soho Square Mumbai also recently won the Franklin Templeton business and now with Bajaj Electricals, Bisleri, H&R Johnson, Vespa, Perfetti’s Stop Not, Hockey India League, Oberoi Realty, Pidilite's Dr. Fixit Raincoat and ITC soaps and shampoos, Soho Square boasts of a robust portfolio.
An ecstatic Samrat Bedi (Office Head, Soho Square, Mumbai) said, “This has been a good year, winning H&R Johnson, Franklin Templeton and now Bajaj Electricals. The management at Bajaj has very ambitious plans in terms of brand portfolio and the way forward for their future campaigns. We are excited about partnering them in this journey. It is indeed an honour for Soho Square Mumbai."
Shashank Lanjekar (Sr. VP Planning) adds, “One of the things that really worked in our favour was the vision we shared for the brand. This resonated well with the Bajaj team.”