Sonam Kapoor shares a message for all mothers to be

More than half of all pregnant mothers in India are anemic and many pass it on to their children. Actor Sonam Kapoor, who is known for lending a strong voice to women issues, today shared a film that appealed to woman to take care of their own health and that of their unborn babies by investing in iron in their body.

Project Streedhan is a powerful anemia prevention awareness initiative by DSM, a global Nutrition major. The new Streedhan Godbharai campaign emphasizes the importance of iron consumption during pregnancy and is the latest in DSM’s anemia-awareness campaign, which first began in 2019, to bring attention to this unseen consequence of women’s health.

Sharing the film on Instagram, Sonam K Ahuja said, “To all of us who are going to be mothers soon, here’s a message that truly resonated with me. Remember the metal a mother’s body needs is not gold and silver, but iron. Isiliye mori tamanna, heera na paana, lohe ka mohe laa de re gehna”.

The film beautifully captures a Godbharai where a mother-to-be is being endowed with all worldly gifts, but her heart says, “Mori tamanna, Heera na Panna, Lohe ka mohe la de re gehna…” Delicious visuals of iron-rich fruits and vegetables are showcased as an allegory for expensive ornaments, through a soulful rendition of this verse. Streedhan campaign brings focus on the “mother-to-be” and how she can break this cycle by investing in her health and prevent anemia for the sake of her unborn child.