Sonam Kapoor unveils the info entertainment portal www.jaipur.co

One of the most trusted and leading media houses, Patrika Group has added yet another feather to its cap. Patrika has successfully launched new city based portal for its valued users. Jaipur is one of the first cities in India to have its own website focusing on each aspect of the lively city.

Patrika has fruitfully completed 55 golden years in the world of print media. Its magnificent expedition started way back in 1956, when Sh. Karpoor Chandra Kulish laid its foundation. The newspaper, which is now the 5th largest Hindi daily in India (IRS 08), grew with the growing faith of its cherished readers. Today, it is one of the most trusted and credible newspapers in India.

A well thought out and planned strategy worked successfully to make the launch of the Portal as unique as possible. The portal is youth centric and primarily focuses on GenNext Jaipurites. It all started with a buzz that went out as teaser ads before the launch, generating immense interest and curiosity among the youth. This was followed by a front page ad symbolizing the theme of presenting the terrain map of Jaipur on a platter.

Rajeev Khandelwal, the inspiration for the youth of Jaipur who has made his presence felt in the Indian Cinema visited the Patrika Office and spent considerable time browsing www.jaipur.co. Rajeev went a step ahead and appreciated immense thoughts and ideas that contributed in creating such a unique Portal.

The portal offers an opportunity to access Jaipur's vibrant life, culture, and happenings on just a click of the mouse. Not only this, it is also the high end "state of the art' platform to launch and grow business not only among the local populace, but also amongst the Rajasthani Diaspora residing across the globe. It offers perfect platform to launch your business interests globally.

It is the first ever portal to have its own community. The "Jaipur community" helps one keeping in touch of his/her dear ones. Keeping the young and lively GenNext in mind, it is designed with a touch of contemporariness. The distinguished design of the portal renders it a unique identity. Live and exclusive coverage of parties and celebrity interviews add zing to the portal. It can be best referred to as a micro site of Entertainment and Life style. It is an amazing blend of info and entertainment.

A number of features of the portal help it stand out. For die hard Foodies, the food section presents mouthwatering recipes. One can not just check out the recipes, but also share his/her recipes and can win exciting prizes. Well, the list of its distinctiveness doesn't end at this. There is something special in store for the ones who love to explore. "Plan Your Trip" offers you outstanding opportunity to plan visits to the vivacious Pink City; one can even book travel tickets. For hard core entertainment lovers, videos section is the best destination to check out the latest happenings.

The site is updated real time. The wide range of categories touches almost each sphere of life. Soon to be introduced, "Contest to win" is the most attractive aspect of the portal. Here, one would be able to participate and play in exciting contests. Winners will be awarded with unimaginable prizes.

Another striking feature is that the portal is supported by ipad, iphones, and Android phones. It's a two way portal where users can interact and share their thoughts and grievances in "speak out' section. The portal caters to the customized needs of its users.