Sonata releases it's first regional film #PujoWithSonata

For the first time ever, Sonata is releasing a regional film. To cut through the clutter that is around campaigns from multiple lifestyle brands during the festive season, we have taken the unique route of a musical. With a catchy music track and a peppy visual approach, this should help us improve recall in consumers minds.

Utkarsh Thakur, Marketing Head, Sonata said “Sonata continues its transformation journey in one of its biggest and fastest growing market, West Bengal, during the much-awaited season of Durga Pujo. Consolidating its position as WB's largest, most loved brand, Sonata brings forth a contemporary take on Pujo through a new digital film. The film's a short musical with young actors who are putting together their looks through the Pujo period with Sonata's new, stylish ranges. With dressing up an integral part of Pujo, Sonata complements every ensemble with its assortment of trendy products that are in sync with the demands of today's consumers. We hope that this celebratory film will help consumers choose a Sonata for each of their Pujo looks!” 

Adrijaa Sanyal, Creative Director, Brandmovers India said “The brief from the team at Sonata came to us with some interesting challenges. The task at hand was to change the perception of the brand and establish a trend to put Sonata watches at the center of ‘Pujo fashion’. We knew we had to create a fashion film but with a difference. That’s when the idea of a musical came to mind. The surreal and happy experience of those five days of Pujo could only be communicated with a visual treatment just as surreal and happy and that’s exactly what we’ve tried to do while keeping Sonata at the center of the narrative all along. Also the whole idea of coordinating different outfits with different watches, just as one would do with their shoes and bags had to be brought to the forefront, which the film has successfully managed to do. Now our only hope is to see this film play out in reality (well, as much as it can) this Pujo.” 

AGENCY: BRANDMOVERS INDIA

Chief creative officer – Suvajyoti Ghosh

Concept and Script – Adrijaa Sanyal

Vice President, Advertising - Jonathan Sreekumaran

Head of Strategy – Elroy Rodricks

Strategy and creative – Shruti Maheshwari, Vini Prasad

PRODUCTION: CHROME PICTURES

Director : Aditya Vikram Sengupta

Producer : Abhishek Notani, Jonaki Bhattacharya

DOP : Jishnu Bhattacharya

Music : Subhagata Singha

Post Production Head : Priyankar Patra

Cast: Mekhola Bose, Shreyanjana Basu, Sweta Mishra, Karan Sircar, Sarbik Dutta, Aman Dave, Dev Narayan