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Sonia Kapoor takes charge at CNBC-TV18; Sterling Ferreira to lead CNBC Awaaz

CNBC-TV18 & CNBC Awaaz, India’s popular business news channels have announced changes to their revenue leadership team. Sonia Kapoor, who was earlier managing West & South regions as SVP & Regional Head for CNBC-TV18 & CNBC Awaaz, has now been elevated to National Revenue Head for CNBC-TV18.  Sterling Ferreira has been appointed National Revenue Head for CNBC Awaaz. Ferreira was earlier in charge of national sales at CNN-IBN. Earlier in the week, CNN-IBN announced a new National Revenue Head. This move is a part of the leadership re-alignment now underway at Network18 News Media, the client facing ad sales unit which manages the advertising interests of the news and factual entertainment channels at Network18 Group.
As is known, Network18 News Media spearheads the group’s effort towards consolidating and optimizing revenue growth across its six news & factual entertainment channels (CNBC-TV18, CNBC Awaaz, CNN-IBN, IBN7,IBN-Lokmat & History TV18) spanning the full spectrum of General news, Business news, Regional news and Factual entertainment. Ad sales for the ETV regional news network, subject to regulatory approvals for the acquisition, will also form part of this stable. While acting as a centralized sales agency, Network18 News Media also reflects the group’s focus on individual brands via dedicated teams and revenue leaders aligned to each channel.
Speaking on this development, Anil Uniyal, CEO, CNBC-TV18 & CNBC Awaaz said “Both Sonia and Sterling have been remarkable contributors to the brands they have been entrusted with over the years. Sonia’s been instrumental in establishing CNBC-TV18 as a benchmark in the monetization of news brands and her perspective in charting the next phase of its growth will be critical. Sterling comes in with stellar experience across a variety of news brands, which will be crucial as we go on to unlock the tremendous potential of CNBC Awaaz”
Speaking on her elevation, Sonia Kapoor said “It’s been a momentous journey so far and my experience with CNBC-TV18 has been intense, enriching and very satisfying. I look forward to bringing it to bear as we thrust forward and further strengthen the brand. I look forward to working closely with all channels teams in adding a new dimension to this growth path”
Sterling Ferreira commented “CNBC Awaaz is at a very interesting juncture in its success story. With its refreshing approach to content, CNBC Awaaz is well aligned to deliver audiences and value to clients as growth, consumption and thus spends move beyond the metro markets. I hope to work with the CNBC Awaaz editorial and marketing teams in ensuring that we build further on the unique position the brand has achieved already”
Commenting on the larger re-alignment at Network18 News Media, Sanjay Dua, CEO, Network18 News Media said “We’ve a diverse portfolio of brands, each with a sharply defined market proposition and strong track-record with clients. Our goal now is to build further on this leadership, both in terms of innovations as well as stronger network deliveries and this re-alignment is a step in that direction. Both Sonia and Sterling are great leaders and we’re confident they’ll help us chart the next phase of growth for CNBC-TV18 and CNBC Awaaz”
Kapoor has over a decade of experience in ad sales including stints at the Indian Express Group, TV Today Network. She joined the Network18 Group in 2002. Ferreira has over two decades experience spanning a variety of media including the Indian Express Group, Business Standard, ABP, Tata, Red FM. He joined the Network18 Group in 2005.

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