Sonu Sood joins hands with Intercell for ad campaign #SabHongeKamyab

India’s 1.3 billion people make it the second-most populous country in the world, but with an average age of 29, it has one of the youngest populations globally. As this vast resource of young citizens enters the workforce, it could create a ‘demographic dividend. India's demographic dividend in terms of the youth population is a key factor that propels economic growth.

In order to prepare the youth of India for a better tomorrow, Intercell, a virtual mentoring platform joined hands with Indian actor, humanitarian Sonu Sood for its new ad campaign #SabHongeKamyab. Through this ad campaign, Intercell is opening doors for millions of young people of India, where they will get direct mentorship & guidance from global industry experts. Intercell is also joining hands with many universities across India in order to provide mentoring to their students.

This ad film was shot by Sonu Sood’s Shakti Sagar Productions, which was launched in 2016 in the loving memory of his father. As young people are driving a culture of innovation, entrepreneurship, and diversity, Intercell’s objective with this film is to build the category in India and introduce the concept of professional mentoring amongst the Indian youth. The surge in the young, working population presents multiple unique and interesting possibilities for India’s future, in terms of economic growth, social mobility, and even a more inclusive and diverse cultural fabric. This population with the right career guidance and mentoring will be critical to India’s future.

Speaking about Intercell Sonu Sood says- “The Youth of India has immense potential. They need career guidance to help them succeed. When we were growing up, there were hardly any formal career guidance opportunities. Today, we have Intercell, where we provide world-class mentoring services online to graduates and young professionals. They can reach out to Global Mentors from many industries for exclusive 1-1 mentoring sessions to help them ace their careers.”

Abhishek Verma, CMO, Intercell says “We are building a new category here. Sonu Sood is not only our brand ambassador but also the co-founder of the company.  Given his popularity with the Youth, we decided to leverage his singular presence in the film.  We are an ed-tech start-up, we help students craft their career trajectory by taking advice from industry experts. Our core belief is reflected in our ad that is #SabhHongeKaamyab. Success is for everyone.”

This is a Digital-first film and has been actively promoted on YouTube, Facebook, Twitter, and Instagram. The brand will soon be launching another campaign to focus on early working professionals.