Sony Alpha 7R IV captures the window to the soul

BBDO Singapore has worked alongside Sony to create a series of films to support the launch of the new Sony Alpha 7R IV professional camera and G Master lenses.

The campaign, featuring photographers from across Asia, is designed to highlight the benefits of Sony’s ground breaking Eye Autofocus feature, and how beneficial this can be to professional photographers from every discipline.

Developed in conjunction with director Pabz Alexander and production house Electric Lime films, the cinematic films were shot on locations across both Singapore and Mongolia.

Mat Mroszczak, Executive Creative Director of BBDO Singapore said “We couldn’t be happier to be working with such an iconic brand. Sony’s technology is really breaking boundaries and it has been an incredible experience bringing that to life.”