Sony banks on romance to boost its prime time line-up

Sony Entertainment Television is all set to launch two new prime time shows – ‘Kuch Rang Pyar Ke Aise Bhi’ and ‘Ek Duje Ke Vaste’. Premiering on February 29, 2016 at 9.30 pm and 10 pm, respectively, both the shows explore the world of contemporary romance.

Produced by Beyond Dreams Production, ‘Kuch Rang Pyar Ke Aise Bhi’ is a new age love story that deals with modern day intricacies of romantic relationships. It will chronicle the journey of Dev (Shaheer Sheikh) and Sonakshi (Erica Fernandes), highlighting the sacrifices they are willing to make in order to keep the harmony in their families intact.

Produced by Bindu Productions, ‘Ek Duje Ke Vaste’ is the story of Shravan (Namik Paul) and Suman (Nikita Dutta) and explores the conflict between love and self-respect. While on one hand, Shravan’s past experiences with women has made him a chauvinist by nature, on the other hand, Suman is very independent and values self-respect over everything else. What happens when the paths of these two individuals cross, forms the crux of the show.

Commenting on the two new shows, Danish Khan, EVP & Business Head, Sony Entertainment Television, said, “‘Kuch Rang Pyar Ke Aise Bhi’ and ‘Ek Duje Ke Vaste’ are based on real life insights and their soul lies in the story and narration. While ‘Kuch Rang Pyar Ke Aise Bhi’ boasts of outstanding writers Mitali and Raghuveer, ‘Ek Duje Ke Vaste’ is being written by Dilip Jha, who is known for the classic ‘Bade Ache Lagte Hain’. We are thrilled to associate with Yash Patnaik and Dilip Jha for these two shows, respectively.”

Yash Patnaik of Beyond Dreams Productions, added here, “I am thrilled to associate with Sony Entertainment Television for our new show, ‘Kuch Rang Pyar Ke Aise Bhi’, which is a modern take on love. Everyone who is in love will be able to relate to the show as the struggles are core to every romantic relationship and all couples go through these at some point in their lives. The pairing of Shaheer and Erica brings with it a lot of freshness to the show and will be loved by the audience.”

“‘Ek Duje Ke Vaste’ is an exceptional love story between two very different but strong individuals. It is a layered love story, where two self-respecting people are neither able to tear away from each other nor accept that they love each other due to past and present differences. It has a touch of classic but with a contemporary narrative. I am extremely delighted with my collaboration with Sony Entertainment Television and I am sure ‘Ek Duje Ke Vaste’ will create a magic on Indian television,” said Dilip Jha of Bindu Moving Images, writer & producer.