Sony BBC Earth and The Lil Flea come together for the first time to celebrate everything ‘Earth’
In a category first, Sony BBC Earth comes together with The Lil Flea in Mumbai for its December edition to offer its consumers with a one of a kind experience. Home to an ever-expanding crowd of artists, creative thinkers, innovators and art lovers, The Lil Flea is a melting pot of conversations, celebrations and camaraderie. This time, the market ups the ante further with a new addition to its repertoire. Coupled with food, shopping and music and movies, The Lil Flea brings one more reason for you to must visit the gala this time– climate conservation and the India premiere of iconic shows that bring unheard stories about earth.
And there isn’t a brand better than Sony BBC Earth to partner with on all things’ ‘earth’. Between 20th and 22nd December, Sony BBC Earth will scale up the fervor by infusing the spirit of its breathtaking content for all the visitors. From never seen before spell binding visuals to unheard facets of planet Earth to powerful facts of climate crisis, India’s most loved factual entertainment channel will bring the most intriguing stories on screen for the first time ever. The Lil Flea December Edition introduces a new section to discuss a topic that’s the need of the hour - Climate Crisis. Called the ‘Lil Climate Circle’, this section would host conversations, screenings and many other activities on issues concerning ‘Earth’. For the first time, Sony BBC Earth has come together as an ‘Earth Partner’ aiming to create awareness around this critical issue.
In its efforts to increase awareness and stir conversations, this circle will premiere episodes from the most-awaited and must-watch docuseries from Sony BBC Earth – Seven Worlds One Planet and Climate Change – The Facts. Narrated by the Godfather of Natural History, Sir David Attenborough, these shows will be open for viewing for all attendees at The Lil Flea for the first time before its television premiere in India. Also housed will be a thought-provoking art gallery to reveal unseen stories of our world.
Home to pureplay factual entertainment content across science, nature, adventure, health and wildlife, Sony BBC Earth has been leading the category in strong consumer connect initiatives and brand partnerships staying true to its brand promise of ‘feel alive’, not just on TV but across all consumer touchpoints. By associating with The Lil Flea for climate crisis, the channel pushes the envelope further in bringing its spell binding content and creating experiences for an audience who are more aware, conscious and concerned about relevant matters pertaining to the planet, than ever before.
Rohan Jain, Marketing Head, English Cluster, Sony Pictures Networks India
“At Sony BBC Earth, our endeavour is always to identify newer consumer touchpoints and trigger positive impact through our content. We are happy to partner with The Lil Flea as the ‘Earth Partner’ for this edition and echo their commitment of articulating conversations on climate change. Bringing our unreleased iconic shows to the audience for the first time ever is not only a game changing move in the category but also our strategic step in engaging with viewers by recreating the experience for them on alternate screens.”