Sony BBC Earth intensifies India-centric content; Acquires new shows
Sony BBC Earth, India’s premium factual entertainment channel, has emerged as the No. 1 channel in Metros. With a steady increase in viewership and market share within a year of launch, the channel has created a strong foothold in the market backed by positive and insightful content. Adding to the audience’s viewing experience, Sony BBC Earth has now acquired two new India specific shows, which will be a part of the ‘India Special Line-up’ starting April 2, Monday to Friday at 9PM.
The two new shows are Tuning 2 U: The Lost Musicians of India and Stairway to Heaven coupled with India specific episodes from other popular shows. In Tuning 2 U: The Lost Musicians of India, Soumik Datta takes you on a musical journey as a host where he travels to various cities in India narrating stories and journeys of rural musicians. Stairway to Heaven shows Shaun Micallef embarking on a mission to priesthood, immersing himself in the Hindu world of Gods, Gurus and the Ganges, embarking on a quest to find the meaning of life.
Additionally, there are India specific shows such as Hidden India, Joanna Lumely’s India, India’s Deadliest Snakes and Kolkata with Sue Perkins which will cover the diverse landscapes, wildlife and beauty of India like never before. There’s also India specific episodes from popular series such as Monumental Challengefeaturing The Taj Mahal, World’s Busiest Cities featuring Delhi, Planet Earth II featuring Jodhpur and Tiger: Spy in the Jungle which will showcase the diversity, culture and people of India in a different light making you fall in love with this country over again!