Sony BBC Earth turned ‘Earth Partner’ for ‘Mood Indigo’
After partnering with Lil Flea in early December to celebrate everything ‘Earth’, Sony BBC Earth partnered with Asia’s largest college cultural festival ‘Mood Indigo’ to enable the 4-day gala event to become India’s first zero waste college festival. This was a pioneering step by the leading college festival which sees a crowd of over 143K people each year and helping it achieve this incredible feat was India’s most loved factual entertainment channel - Sony BBC Earth.
From December 26-29, Sony BBC Earth as the ‘Earth Partner’ urged the attendees to dispose the waste responsibly and be more aware of their plastic footprint and its long-lasting impact. Festival goers were confronted with eye-opening and thought-provoking facts, across the campus, like ‘it takes 450 years for a plastic bottle to decompose’ and ‘by 2050, there will be more plastic in the ocean than fishes’ compelling visitors to think about their own plastic footprint and inspiring a positive behavioral change. Eventually, 4500 kgs of waste collected was responsibly managed by Mood Indigo and Sony BBC Earth, making it India’s first zero waste college festival.
Rooted in the philosophy of ‘Feel Alive’, Sony BBC Earth has stuck to its brand promise of bringing forth grand visual spectacle, positive insightful storytelling and a new perspective to knowledge and entertainment. Extending this philosophy on-ground by forging partnerships with various institutions and festivals, the channel is hoping to inspire thought-provoking conversations and influence people to be more ‘Earth’ conscious.