banner image banner image
 

Sony Bravia emerges as the market leader: Nielsen

According to the GFK Nielsen Urban India Panel TV (LCD + Plasma TV) Report of MBOs, Apr-June 2010 period, Sony Bravia emerges as the market leader in Flat Panel Display sales in the 1st Quarter of FY10 grabbing a market share of 32 percent (by value) and 29.5 %( by units). The company is reported to have sold more than 1 lakh units during this quarter which are more than no. of units sold by any other brand. For the month of June alone, Sony captured 33 percent market share (by value) and 29.5% market share (by units).

Masaru Tamagawa, Managing Director, Sony India, commented, "Indian consumers have immense faith in the quality of our products and after-sales customer service. We look forward to honor this position by delivering the best products and unparalleled services to the Indian consumer in the field of Consumer Electronics. Sony India will remain committed towards offering new age technology and digital concepts to produce and sell excellence.

The report showcased comprehensive leadership of Sony in the Flat Panel TV category. Sony Bravia is the most sold LCD brand in the 22-inch, 32-inch and "40/42-inch" segment, clearly indicating its strong appeal across different customer segments. These three segments together contribute more than 75% of all LCD TV units sold in India.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing