Sony India picks Hakuhodo Percept as its new Creative agency!

Sony India, the consumer electronics and IT giant has decided to change their Creative agency. As per the new development the consumer electronic giant who till now was working with JWT will now be working with Hakuhodo Percept for their creative needs.

The pitch process that began in November 2011 saw agencies such as JWT, Lowe Lintas, Contract, Dentsu, Law & Kenneth, BBDO and Hakuhodo Percept participate in the pitch. The business is pegged at over Rs 100 crore.

Ryusuke Fukushima, Deputy General Manager, Marketing Communication, Sony India said "At Sony we don't simply create products; we create real experiences and emotions". "Imagination is at the core of our brand, and with each and every communication of Sony, we aim to inspire and unlock the power of imagination of our audiences" Fukushima adds.

Fukushima further said "We wanted to revisit our creative mandate and partner with a firm which demonstrates the immersive Sony experience and showcases its DNA compromising of essence, promise and purpose. Hakuhodo Percept's understanding of this industry, their skill in going beyond the brief and the ability to translate consumer insights into unique media touch points, made us choose them as our creative partner for a unified Sony approach."

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