Sony India plans to double its ad & mktng expenditure!

Sony India, recently, planned to double its advertisement and marketing expenditure to Rs 140 crore, by the end of fiscal year March 2011.

Sony India ' it offers variety of electronics and hi tech gadgets to fit your every day and professional needs.

As per media reports, Masaru Tamagawa, managing director (MD), Sony India on the plan said the consumers have become more technology savvy and by launching new technologies such as 3D, they are making efforts to provide consumers with the best. Also, a part of the marketing investments will go towards promoting 3D televisions' range in the country.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising