Sony launches NEX-5 and NEX-3 cameras, aims to capture 40% market share

In a major initiative to provide the best quality Digital Imaging to Indian consumers, Sony has introduced the World's Smallest and Lightest Interchangeable Lens Digital Cameras ' the NEX-5 and NEX-3. Compact & light weight, NEX-5 and NEX-3 allow users to effortlessly capture stunning, DSLR quality photos. Equipped with Background De-focus function, Full HD movie, 7fps High Speed shooting and 3D Sweep Panorama, the new NEX series cameras deliver superb imaging experience effortlessly.

Speaking at the launch of the new NEX series, Masaru Tamagawa, Managing Director, Sony India, said, "The launch of NEX-5 and NEX-3 marks a milestone for Sony as it yet again reinforces our strength in introducing new and revolutionary products in the market. These cameras are unique as they narrow the gap between professional and consumer segments and deliver the best imaging expertise in the hands of amateurs. We believe that these cameras would surely create excitement among Indian consumers who are dynamic and vibrant and receptive to new products and technologies."

These cameras feature Background Defocus function which lets you enjoy one of the biggest creative advantage of interchangeable lens photography, which is, the ability to defocus the background to make your main subject stand out from the scene. 7fps of shooting speed allows users to capture fast moving action. You can record Crisp HD Movies with NEX-5 at the click of a simple record button. And lastly, by sweeping the camera from one end to the other, users can capture beautiful 3 Dimensional panorama shots.

"As a leader in innovation, Sony developed this new line of NEX Series so that anyone can easily capture DSLR quality images, regardless of whether they are seasoned or amateur photographers," said K Teshirogi, Business Head, division, Sony Corporation. "For photographers who are averse to extensive manual controls on a camera, the NEX-5 and NEX-3 offer sleek form factor, as well as user-friendly settings. This allows them to capture professional quality photos effortlessly. For experienced photographers, lightweight NEX offers serious DSLR performance in a camera that they can easily carry with them at all times."