Sony LIV Brings Digital-only Episode ‘Gateway to Shark Tank India 2’

Shark Tank India has spurred India's entrepreneurial spirit and influenced the nation's perspective on business. The show's second season began with a bang on January 2 and has already grabbed the attention of the masses for its unique, never-before-seen content. Giving the momentum a boost, the platform has announced a digital-only episode - "Gateway to Shark Tank India 2," will soon stream on Sony LIV. This exclusive episode will feature Mr. Vikas D. Nahar, Founder, and CEO, Happilo as a guest shark along with the existing panel.

Coming from a family that engaged in growing pepper and coffee, Vikas was naturally inclined towards building brands. This passion led him to start Happilo with an initial capital of just INR 10,000 and two members in his team, and from there on there was no looking back. As of today, Happilo is a six-year-old enterprise with a revenue run-rate of INR 500 Cr, and a leading player in the dry-fruit and nuts segment offering healthy snacking options to consumers. The company today has a strong presence in e-commerce platforms and retail stores across the country. Through his business acumen, he not only expanded his business with the right product innovation, marketing, distribution & smart R&D strategy but also backed new startups and helped them grow. Happilo has successfully marked its presence in the industry today and is further enhancing its value with multiple associations across industries.

"Gateway to Shark Tank India 2" provides select aspiring entrepreneurs with another opportunity to present their business ideas and concepts to seasoned investors and renowned business professionals. The episode is co-presented by Happilo, a leading premium dry fruits and healthy snacking brand.

Ranjana Mangla, Head - Ad Sales Revenue, Sony LIV

The show has made its way into the hearts of millions of viewers and aspiring entrepreneurs. We are thrilled to partner with Happilo and other sponsors for an exclusive "Gateway to Shark Tank India 2" to promote the zeal of businessowners. The digital-only episode aims to encourage the ongoing spirit of entrepreneurship in our nation. This unique conceptual integration is a testament to our constant endeavor to provide disruptive and scalable opportunities for brands to seamlessly integrate and showcase their brand purpose.

Vikas D Nahar, CEO & Founder, Happilo

Shark Tank India is the harbinger of change and enjoys a highly engaged audience. I am excited to join the panel as a guest Shark to support creative minds and give them a window to dream big. I believe it’s important to foster the nation's youth, promote innovation, and celebrate an entrepreneurial mindset to boost India's growth trajectory.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Entertainment